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Who says you shouldn't go to extremes? This ammonia-free blonding kit delivers the lightest, brightest, truest platinum possible.

This platinum hair color is for those who are naturally light blonde to light brown
You'll get the ultimate in vibrant, platinum color in minutes thanks to our super-lightening cream with Revlon Luminous Platinum Powder™
Our protective formula has keratin and jojoba seed oil to moisturize hair
More hydration! The included conditioner is infused with sunflower seed oil to leave your hair soft and luminous
Ammonia-free hair dye; available in one striking shade

Please follow the box instructions closely, but here are a few important points you might want to know right now about this hair color kit:
Apply Color Effects Platinum™ to your hair when it's clean and dry. But our hair experts advise not to wash your hair right before you color it
Work the formula into the length of your hair, starting an inch down from your scalp; you'll only hit the roots after 20–30 minutes and then check on your progress until you've reached your platinum peak